Directory Profiles

Peter Larose


Peter Larose has been working in economic development research and policy for nearly 20 years, with a focus on tourism policy, destination development, tourism land use and recreation, labour market analysis, and transportation.

Peter holds a Master of Arts degree in Political Science from the University of British Columbia, with a specialization in economic development theory, environmental policy, quantitative research, and comparative methodology. Peter is a tourism policy and research specialist with extensive experience in driving change in complex, high profile areas of public policy. Peter has developed several tourism-related studies in recent years, and has an extensive network of community leaders throughout BC. Peter has worked on a variety of issues related to mountain resort tourism, including projects related to B.C.’s Adventure Tourism Policy, Park Use Permit issues, land user conflicts, Resource Roads, sustainability planning, resource sector collaborative frameworks, economic impact studies, and others.

Peter founded Larose Research & Strategy in 2013 after approximately 15 years in senior research and management positions in the public and not-for-profit sectors. Most recently, Peter was Director of Policy and Research with go2hr, and Acting CEO / Director of Policy and Research with the Council of Tourism Associations (COTA). Prior to that, Peter held senior positions with the Union of BC Municipalities, UBC’s Liu Institute for Global Issues, and research positions with the Government of British Columbia and the Government of Canada.

Peter is also Sessional Faculty in TRU’s Faculty of Adventure, Culinary Arts, and Tourism, teaching undergraduate courses in tourism research methods, sustainable tourism development, tourism and technology, and nonprofit financial management. Peter has extensive Project Management experience using the PMI methodology, with training in project planning, financial management, business analysis, communications, and risk analysis. Peter has an extensive network across British Columbia, having served as an executive member on numerous Boards, Commissions, Task Forces, and Committees, including but not limited to:

  • Minister’s Forest Practices Advisory Council (PAC – BC Ministry of Forests and Range)
  • Minister’s Roundtable on the Environment (BC Ministry of Environment)
  • Resources North Association Board of Directors (Treasurer)
  • BC Chamber of Commerce Policy Review Committee
  • Joint Steering Committee on Adventure Tourism
  • Airline Industry Monitoring Consortium of BC (Manager)
  • Union of BC Municipalities Community Economic Development Committee and Policy Review Committee (staff)

Selected Works

B.C. Adventure Tourism Consortium, “B.C. Adventure Tourism Strategy” (forthcoming Fall 2016)

Aboriginal Tourism BC, “A Vision for First Nations and Rural Communities on BC’s Central Coast and North Island” (2016)

HeliCat Canada, “Sustainability in the Helicopter and Snow Cat Sector – Summary of Key Trends and Recommended Actions for HeliCat Canada” (2015)

Tourism Kamloops, “Mountain Bike Tourism in Kamloops – Economic Impact Analysis and Visitor Experience Analysis” (2015)

B.C. Ministry of Jobs, Tourism and Skills Training, “Coastal B.C. Tourism Opportunities and Land Use Analysis” (2014)

B.C. Ministry of Jobs, Tourism and Skills Training, “Marine Adventure Tourism Land Use Analysis and Conflict Resolution Framework” (2014)

Destination BC, “Evaluation of Performance Measures for the BC Tourism Industry,” (2014)

go2HR Tourism, “Resort Community Ambassador Training Needs Analysis” (2014)

go2HR Tourism, “Resort Community Labour Market Strategic Analysis” (2013)